My Black Hair Story Campaign

Your hair looks like a puddle. You would look better with extensions or wig. Why don’t you straighten your hair?

This is just a selection of the many comments Afro-Dane children and young people grow up with. But where do these beauty ideals come from? And how are they being depicted on TV, on social media and in schools?

My Black Hair Story was a campaign that showcased what people of African background with natural hair have heard and seen (or not seen) about their hair, while growing up. The campaign showed the different textures, and lengths of black natural by keeping up to date with the latest trends and old-school-cool hairstyles. My Black Hair Story  also aimed to bring more awareness about the roots, heritage and beauty of natural African hair and hairstyles. It ran as a multi-media exhibition that intended to debate and challenge what beauty is. The exhibition was shaped by the times that natural African hair was to be understood from; past, heritage, current and future. It showcased the history of black hair; the beauty and the power in defining the future ourselves. Overall, the campaign sought to inspire and show admiration for natural hair.

The photographs were taken in collaboration with the photograph Jan Hammerstad.

 

Big Kinks:

My Black Hair Story featured an illustration featuring the words black people with natural hair have heard about them self growing up and how these words shaped a developing mind, about their identity. This was featured is a short “visual collage” that also depicted visuals they experienced growing up on a diet of media, that was pro-white and lacking representation of pro-black beauty, and images: something that is being challenged with the current black or African-individual-led social media platforms, which provide more positive self representation.


Exhibition


The exhibition was held on August 26th and ran for two weeks. My black hair story was a huge success, and showed the importance of representation.

Here are some highlights from the exhibition.

 

My Black Hair Story was also exhibited in the Copenhagen Culture Night 2017 and at the Århus Volume Street Festival 2018.


Articles about My Black Hair Story


VICE

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Efter at have ødelagt håret med hidsige behandlinger i årtier for at leve op til vestlige skønhedsidealer er mange sorte kvinder og mænd begyndt at stå ved deres naturlige hår. Med kunstudstillinger og gennem popkulturen generobres det naturlige afrohår i håb om at bryde med de stereotyper, der desværre ofte følger med at lade håret stå. Continue

 

GLOBALNYT

Fingrene ud af mit hår

Under en paneldebat i Verdernskulturcenteret søndag eftermiddag om afrikansk hår fortæller Prince Henry, hvordan andre mennesker ustandselig og umotiveret rører ved hans hår. Nogle gange spørger de om lov, men hvis han afviser, bliver det ofte ikke godtaget eller respekteret. Continue