My Black Hair Story Campaign
- September 19, 2019
Your hair looks like a puddle. You would look better with extensions or wig. Why don’t you straighten your hair?
This is just a selection of the many comments Afro-Dane children and young people grow up with. But where do these beauty ideals come from? And how are they being depicted on TV, on social media and in schools?
My Black Hair Story was a campaign that showcased what people of African background with natural hair have heard and seen (or not seen) about their hair, while growing up. The campaign showed the different textures, and lengths of black natural by keeping up to date with the latest trends and old-school-cool hairstyles. My Black Hair Story also aimed to bring more awareness about the roots, heritage and beauty of natural African hair and hairstyles. It ran as a multi-media exhibition that intended to debate and challenge what beauty is. The exhibition was shaped by the times that natural African hair was to be understood from; past, heritage, current and future. It showcased the history of black hair; the beauty and the power in defining the future ourselves. Overall, the campaign sought to inspire and show admiration for natural hair.
The photographs were taken in collaboration with the photograph Jan Hammerstad.
My Black Hair Story featured an illustration featuring the words black people with natural hair have heard about them self growing up and how these words shaped a developing mind, about their identity. This was featured is a short “visual collage” that also depicted visuals they experienced growing up on a diet of media, that was pro-white and lacking representation of pro-black beauty, and images: something that is being challenged with the current black or African-individual-led social media platforms, which provide more positive self representation.
The exhibition was held on August 26th and ran for two weeks. My black hair story was a huge success, and showed the importance of representation.
Here are some highlights from the exhibition.
Articles about My Black Hair Story
Den naturlige afro generobres disse år – men hvordan er det at have den i Danmark?
“Det er, som om mit naturlige hår er et statement, selvom det jo bare er løst hår.”